Tips and tricks

5 Ways To Bring Traffic To Old Blog Posts

bring traffic to old blog posts

bring traffic to old blog posts

We all put our heart and soul into blog posts, get some traffic the day or week we publish it, and hope we get lucky and it gets repined, we make new friends, it gets shared, and commented on. But what happens when we put these posts out there and then they just get added to the 100’s of pages in our archives? Bringing back traffic to old blog posts is important in your blog life, and it’s even better when you are able to do it organically over time. While it does take some effort, there are several ways to revive those posts, and get them in front of even more people.

Highlighting and sharing old posts is not only important for your traffic, but also for your new friends and followers. I love when I am preparing for a vacation and I see a blog friend share something “from their archives” and it’s all about a trip they took before I “met” them. This helps me from searching through all of their posts to see if they have talked about it before, and it helps them get traffic at the same time. While there are some obvious ways to bring traffic to old blog posts, I have 5 specific ways that I like to pay attention to.

Refresh Your Images

One of my favorite, while easily the most time consuming, ways to refresh old posts is to change out the photos. Specifically refreshing the pinable images, and repining using these images. It’s also a good idea to go over the rest of the photos used within a post and make sure they look nice together and are the best quality you are able to use.

Switch Up Your Keywords

Keywords are your main source of SEO. You want to have these keywords in your meta description, as alt tags and names of photos, several times throughout your post itself, in the title, the URL, and anywhere else you see fit. Sometimes all an old post needs is a new set of keywords to make it spread like wildfire. You can use Google keyword planner to help you find the best ones.

Curate Your Related Posts

Having a summary of similar posts at the bottom of each post will help decrease your bounce rate because people will want to click around after they finish reading a great post. There are a few ways you can do this, my favorite is with a plug-in. This direction is more specific to WordPress since I am only familiar with WP and the plug-ins for this system. After you have your post completed and scheduled, “view post” in WordPress, and scroll down to the bottom of the post to edit and select the posts you want highlighted. I always try to find posts that not only have a similar topic, but the photos also look good next to each other (5 points for carrying your brand throughout everything!!)

Link Back To Your Work

Always try to reference previous posts throughout your new posts. It’s really good for SEO when you link back to another post by using the keywords you selected for that specific post, but if you need to you can also include it by simply saying “read that post here” or something similar. I have also noticed some bloggers randomly including related posts in-between paragraphs, for example:
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Schedule For The Future

Scheduling content as far in advance as possible will indirectly bring traffic back to your posts. Since I use Coschedule I am able to schedule social shares for any future date within a specific post, I typically schedule them for 1 week after, 1 month after, 3 months after and 6 months after. About 2-3 times on each of those days. I also check my “top posts” on Coschedule and make sure there are always upcoming social media shares scheduled.

How do you bring traffic to old blog posts?

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  • Reply Megan

    These are great tips Macy! I’ve never thought to go back to old posts and update the images. Now that things have gotten better on my blog and I know what I’m doing, I might actually do that for some of the more shareable posts. See ya tonight 🙂

    March 7, 2016 at 7:05 am
    • Reply Macy Volpe

      It takes SO much time, but it really is worth it and makes things look cohesive. So glad we got to hang out tonight <3

      March 7, 2016 at 11:05 pm
  • Reply Kristyn | Dash of Herbs

    These are great tips! I try to do the Related: RECIPE on posts, but sometimes I forget or don’t do it. It just depends. And then I feel the need to update those as I get more recipes…it’s a constant battle and struggle.

    March 7, 2016 at 9:06 am
    • Reply Macy Volpe

      Thank you! I’m not very good at adding related posts within the text, but I try and reference previous posts as much as I can. Everything is really time consuming when it gets to new posts and sharing older ones, I need to go back and do a total revamp.

      March 7, 2016 at 11:05 pm
  • Reply Chelsea Jacobs

    I definitely need to do this!

    March 7, 2016 at 9:41 am
    • Reply Macy Volpe

      It is time consuming, but so worth it!

      March 7, 2016 at 11:06 pm
  • Reply Veronica Vargas

    Thanks for the great tips!!!

    March 7, 2016 at 10:01 am
    • Reply Macy Volpe

      Of course!! I’m glad you enjoyed them.

      March 7, 2016 at 11:06 pm
  • Reply Meg Taylor

    I am actually working on curating some older Charleston posts to put together in the coming weeks – I love all of these ideas!!

    March 7, 2016 at 10:30 am
    • Reply Macy Volpe

      What a great idea! I really need to go back and revamp old posts, it’s just time consuming.

      March 7, 2016 at 11:06 pm
  • Reply Annie

    This is an awesome post! You seriously covered it all, in so much detail! I definitely need to work on some of my old posts–thanks for reminding me!

    March 7, 2016 at 10:31 am
    • Reply Macy Volpe

      Thank you, lady!! Going back to fix old posts takes forever, but it is worth it once everything looks good together.

      March 7, 2016 at 11:07 pm
  • Reply Jacquelyn @ Lowcountry Mama

    Hmm.. why don’t my related posts show pictures like yours? I’m going to look into it now. So many of my posts were written before I had any followers at all so I need this!

    March 7, 2016 at 12:23 pm
    • Reply Jacquelyn @ Lowcountry Mama

      Nevermind.. found a plugin =)

      March 7, 2016 at 12:43 pm
      • Reply Macy Volpe

        YAY! I was going to say I use a plug-in, glad you found it! Revamping posts and bringing back old ones is so important, but also time consuming.

        March 7, 2016 at 11:08 pm
  • Reply Emelia @ Dream Big & Buy the S

    The scheduling for months in advance thing is GENIUS. Totally implementing that plan, great tips Macy!

    March 7, 2016 at 1:07 pm
    • Reply Macy Volpe

      Thank you! Scheduling really far in advance is a great way to save time for the future.

      March 7, 2016 at 11:08 pm
  • Reply Christine Everyday

    These are great tips! Scheduling months in advance…man, you’re my hero!

    March 7, 2016 at 1:52 pm
    • Reply Macy Volpe

      Why thank you 😉 I just started doing it a few months ago but it has helped so much!

      March 7, 2016 at 11:08 pm
  • Reply Ashley @ Wandering Weekenders

    Updating pictures really is so time consuming, but it makes a huge difference I think! It always amazes me when I go back and look at some of my older posts and notice some things that I would do differently now. That’s a great idea to do even more social media sharing on multiple days! I’m going to try and start utilizing that!

    March 7, 2016 at 2:21 pm
    • Reply Macy Volpe

      It seriously is! I am trying to go month by month and update old posts, but it still is overwhelming. Some of the old posts I have are horrible when it comes to photos, or lack thereof, I need to keep working towards making them cohesive with my brand now.

      March 7, 2016 at 11:09 pm
  • Reply Alexandra Stacey

    Really good tips! I am so bad with keywords!

    March 7, 2016 at 4:36 pm
    • Reply Macy Volpe

      Thank you! I am too but the keyword finder and Yoast SEO has helped so much.

      March 7, 2016 at 11:10 pm
      • Reply Alexandra Stacey

        I need to make the jump to wordpress at some point. We will see!

        March 8, 2016 at 9:13 am
  • Reply Lauren

    Thanks for being my blogging guru!

    March 7, 2016 at 5:12 pm
    • Reply Macy Volpe

      Aww of course! I’m glad I can help 🙂

      March 7, 2016 at 11:10 pm

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