Showering New Parents: The Perfect Baby Gift

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #GetJohnsonsBaby #ChooseGentle #CollectiveBias #Ad

Even though a little fear set in before we arrived on this journey of parenthood, I absolutely love this season of life and I couldn’t be more excited to have so many friends along for the ride. We’re thankfully sandwiched in between some of our closest friends with having a baby, which means we’re able to experience some things after others have lived it and also watch others have their moment after we do. It’s been fairly emotional for me to see our friends become parents now that we have our daughter, you really don’t understand it until you have lived it yourself.

Hover over the above image to find out where you can get these JOHNSON’S® products!Speaking of not understanding until you live it, let’s talk about the baby registry. Registering for a baby as first-time parents is an overwhelming experience. There are endless options when it comes to strollers, toys, bath products, etc. I have compiled a few must-haves for a registry and discovered my favorite shower gift to give. Thankfully, JOHNSON’S® is proud partner of Target registry and has made my gift-buying for new parents (and friends) easy.

Instead of purchasing random items off of the registry, I like to give a personal gift and a complete useful gift. That useful gift is a baby bathing kit. It’s simple to assemble and is the perfect option to solve all infant bathing needs, especially because it covers all bases. I am also a fan of a one-stop shop when purchasing baby shower gifts, so Target once again saves the day. 

Start with a fun basket that can be kept in the bathroom to eventually hold all the bath toys, but for now will store bath products, washcloths and towels. Then, add the bath products.

It’s important to purchase gifts that are easy on new baby skin, and JOHNSON’S® is a great match when you want to Choose Gentle. Their brand is well-known, and now these products are even gentler with no parabens, no phthalates, hypoallergenic. They are created with 50% less ingredients, improved inside and outside and include easy-to-use pumps for the parent as they keep one hand on the baby in the bath.

I included a full lineup of wash, shampoo and body products by purchasing

  • Johnson’s® Cotton Touch Daily Face & Body Moisturizer
  • Johnson’s® Bedtime Moisture Wash
  • Johnson’s® Baby Gold Shampoo

After you have your basket of choice, and Johnson’s® bath products, it’s time to find the perfect baby bath, bath towels and washcloths. There are endless options when it comes to a baby bath so the best method to choose one is to look at the Target baby registry if one has been added to the registry. Most of the time parents will select a specific bath because of storage needs or convenience.

Once you have the bath ready to go, add the cute towels and matching washcloths and you have the perfect, complete and useful gift for new parents! JOHNSON’S® never stops raising the bar when it comes to what’s best for baby – our unwavering commitment to safety and innovation is the foundation for everything we do.


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